Marketing & Communications
Marketing is story-telling. Great stories will always show people a problem worth solving. Our skilled use of video to tell your organization’s story provides the opportunity to show your audience the potential impact of making a change or doing something differently.
Public Relations Strategic Development: Strategy on engaging with the press effectively to maximize engagement
Social Media Strategy & Management: Digital engagement tools to reach modern audiences online
Brand Development & Research: Crafting distinctive brand identities and comprehensive market research
Content Creation: Storytelling through photo and video content that captures the essence of your brand
What We Do for Our Clients
PUBLIC RELATIONS STRATEGIC DEVELOPMENT:
Building and maintaining a positive and productive relationship with your audience is the best way to keep your community involved whilst building your reputation for a responsive and engaged brand. Our service encompasses comprehensive analysis, strategic planning, and advisory support of PR initiatives, designed to align with organizational goals, build credibility, and cultivate strong connections with key stakeholders across various sectors.
SOCIAL MEDIA STRATEGY & MANAGEMENT:
With nearly 82% of the US population on social media, it is extremely important to effectively connect with your audience through tailored and engaging content, maximizing outreach and fostering community engagement. We craft comprehensive strategies that reflect your specific needs and manage social media platforms to amplify your voice, driving meaningful interactions and cultivating a stronger sense of community online that directly translates to real audience engagement.
BRAND DEVELOPMENT & RESEARCH:
Audiences care about a brand that is relatable and that shows a genuine interest in the communities they serve. Authentically connect with your audience by understanding their needs, aspirations, and values, enabling the creation of impactful strategies that resonate deeply and foster stronger community engagement and cohesion.
CONTENT CREATION
Campaigns both digital and traditional print rely on quality content created explicitly to represent that brand for the messaging to be conveyed successfully. Empower your engagement efforts, and leverage compelling photo and video content to authentically showcase your community's vibrancy and initiatives, fostering deeper connections, stronger connections, and meaningful interactions between you and your community.
SO WHERE DO WE START?
As cartographers in the burgeoning world of “smart” communities, we see huge opportunities behind today’s existential challenges. WeAccel’s unique team of professional colleagues, helmed by long time economic development expert and dot connector Deborah Acosta, are passionate about helping communities and entrepreneurs convert ideas to action. Our framework begins with a triple-bottom line lens to development: People, Planet, Profit/Economy.
Perfectly good ideas or projects can wither on the vine due to misguided marketing, a lack of adequate outreach to the public, or even a misunderstanding of the need in question. At WeAccel, we are ready and waiting to help your business, organization or community develop effective, sustainable, practical strategies that guide your business, city or community to identify, prioritize and achieve your goals.
Have somewhere to go, but aren’t sure how to get there? That’s okay.
We’ll draw up the map.
